BEFORE YOU READ THE ABSTRACT OR CHAPTER ONE OF THE PROJECT TOPIC BELOW, PLEASE READ THE INFORMATION BELOW.THANK YOU!
INFORMATION:
YOU CAN GET THE COMPLETE PROJECT OF THE TOPIC BELOW. THE FULL PROJECT COSTS N5,000 ONLY. THE FULL INFORMATION ON HOW TO PAY AND GET THE COMPLETE PROJECT IS AT THE BOTTOM OF THIS PAGE. OR YOU CAN CALL: 08068231953, 08168759420
WHATSAPP US ON 08137701720
STRATEGIES FOR MARKETING TEXTILE PRODUCTS IN NIGERIA A CASE STUDY OF UNITED NIGERIAN TEXTILE PLC, KADUNA
ABSTRACT
This work is an attempt to look at the marketing activities of United Nigeria Textile Plc as a case study. The study is aimed at identifying those marketing strategies adopted in the company for the survival and profitable operation of the company. We are faced with high cost of production today, the threat of recurring recession and inflation and increase government regulation. Some industries face intensive foreign competition and others have to contend periodically with shortages. People values are fast changing. There is a growing demand for a better quality of life. There is concern about our social and physical environment. These social and economic changes pose major challenges to business in general and marketing in particular. Business firm must develop a societal orientation and awareness of their social responsibilities. At the same time, they must satisfy consumers want and generate profit for their firms. To carry out this work successfully, questionnaire and interview were used. vi Finally, I wish to extend my appreciation to all members of my family (brothers and sisters) for their patience and understanding and even their prayers and financial support which saw me through the trying periods. May the Lord preserve them.
TABLE OF CONTENT
Title page- – – – – – – – – i
Approval page – – – – – – – -ii
Dedication – – – – – – – – -iii
Acknowledgement – – – – – – – -iv
Abstract – – – – – – – – – -v
Table of content – – – – – – – -vi
CHAPTER ONE
INTRODUCTION – – – – – – – -1
1.0 Background of the study – – – – -1
1.1 Statement of the problem – – – – -5
1.2 Purpose of the study – – – – – -6
1.3 Significance of the study – – – – -8
1.4 Research questions – – – – – -9
1.5 Scope of the study – – – – – – -10
CHAPTER TWO
LITERATURE REVIEW – – – – – – -11
CHAPTER THREE
Research methodology – – – – – – -39
Design of study – – – – – – – -40
CHAPTER FOUR
Presentation, analysis and interpretation of data – -48
CHAPTER FIVE
Summary of findings – – – – – – -60
Conclusion – – – – – – – – -61
Recommendations – – – – – – – -62
Suggestions for further research – – – – -64
References – – – – – – – – -65
Appendix I – – – – — – – – -68
Questionnaire. – – – – – – – -69
HOW TO RECEIVE PROJECT MATERIAL(S)
After paying the appropriate amount (#5,000) into our bank Account below, send the following information to
08068231953 or 08168759420
(1) Your project topics
(2) Email Address
(3) Payment Name
(4) Teller Number
We will send your material(s) after we receive bank alert
BANK ACCOUNTS
Account Name: AMUTAH DANIEL CHUKWUDI
Account Number: 0046579864
Bank: GTBank.
OR
Account Name: AMUTAH DANIEL CHUKWUDI
Account Number: 3139283609
Bank: FIRST BANK
FOR MORE INFORMATION, CALL:
08068231953 or 08168759420