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AN EVALUATION INTO THE NATURE PROBLEMS AND PROSPECTS OF THE NEW PRODUCTS DEVELOPED IN THE BANKING INDUSTRY 1990 – 2003. (A CASE STUDY OF FIRST BANK PLC, ENUGU)
ABSTRACT
This research studied the evaluation into the Nature, problem and prospect of the New product developed in the banking industry from 1990-2003. In this research work, the researcher choosed four of the products and measures the extent to which they have been able to satisfy the customers. The product selected are, SMART CARD, INTERNATIONAL MONEY TRANSFER, EDUCATIONAL SCHEME AND INTEGRATED NET WORK TRANSACTION. Data for this research were collected though questionnaire and interviews by bank customers and the review of existing literature on the topic using simple random procedure and the descriptive method of research. The data so collected were analysed using the simple percentage and the formulated hypothesis were tested with chi-square (X2) method. Some of the findings are, the nature of the new product ca be measured in terms of accessibility, speed, timeliness, simplicity and reliability. Customers who patronize this products are mainly those who want money transfer both locally and internationally. Customers derived high level of satisfaction from the New products. Inadequate infrastructural level in our banking industry and high cost of installing them contributed to the problems of the New Products. Based on the findings, the following were recommended, that banks should come together and establish a common data communication satellite to minimize constant problems. A parallel organization that was supplying electricity in competition with NEPA should be allowed to evolved so that an efficient supply of electricity can be ensured. Finally, since this study alone cannot be exhaustive of this vital subject, it is recommended for further studies.
TABLE OF CONTENTS
CHAPTER ONE
Background of the Study 1
Statement of the Problems 2
Objective of the Study 2
Research Questions 3
Research Hypotheses 4
Significance of the Study 4
Scope, Limitations and Delimitation 6
Definition of Terms 8
Reference 10
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