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PRICING AND DISTRIBUTION POLICIES: A CASE STUDY OF UNITED NIGERIAN TEXTILES PLC, KADNUNA
ABSTRACT
This is concerned with pricing and Distribution policies. The study aimed
at examining thoroughly the Pricing and distribution policies used by United Nigerian
Textiles PLC. in selling its products to the consumers.
In order to facilitate the research work data were collected from both the primary
and secondary sources. Personal interviews were also used as a supplement for data
collection. The exploratory method of research was used in the course of the study. The
research population covered both the staff and management of the organization. Of the
total questionnaires administered were analysed by means of simple percentage.
The study was organised into five chapters. The first chapter, which was purely
introductory, concerned itself with the background information, statement of the problem.
the research question, purpose of study, significance of study, hypothesis of study,
limitations and scope of study and methodology. Chapter two focused mainly on
literature review covering all such areas as the pricing strategy and policy, setting prices,
distribution strategy and policy, customer buying behaviour and other related topics.
While chapter three deals mainly with research methodology of the study,
analysis and presentation of data was carried out in chapter four. Finally, in chapter five,
the study was summarized and concluded and based on findings, appropriate
recommendations were made.
TABLE OF CONTENT
Title page- – – – – – – – – i
Approval page – – – – – – – -ii
Dedication – – – – – – – – -iii
Acknowledgement – – – – – – – -iv
Abstract – – – – – – – – – -v
Table of content – – – – – – – -vi
CHAPTER ONE
INTRODUCTION – – – – – – – -1
1.0 Background of the study – – – – -1
1.1 Statement of the problem – – – – -5
1.2 Purpose of the study – – – – – -6
1.3 Significance of the study – – – – -8
1.4 Research questions – – – – – -9
1.5 Scope of the study – – – – – – -10
CHAPTER TWO
LITERATURE REVIEW – – – – – – -11
CHAPTER THREE
Research methodology – – – – – – -39
Design of study – – – – – – – -40
CHAPTER FOUR
Presentation, analysis and interpretation of data – -48
CHAPTER FIVE
Summary of findings – – – – – – -60
Conclusion – – – – – – – – -61
Recommendations – – – – – – – -62
Suggestions for further research – – – – -64
References – – – – – – – – -65
Appendix I – – – – — – – – -68
Questionnaire. – – – – – – – -69
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