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STRATEGIES FOR DEVELOPING AND MARKETING OF FINANCIAL PRODUCTS IN NIGERIA: A STUDY OF HABIB NIGERIA BANK LIMITED
ABSTRACT
The introduction of the structural Adjustment programme in 1986 as a panacea to economic depression in Nigeria has witnessed incessant but erratic policy adjustment and this has a direct consequence on the Banking and financial sectors of the economy. In fact the development has almost crippled the sector, all in an attempt to restore the dwindling fortunes of the economy. As a result of the stiffer regulations, controls and deregulations through the mechanism of increased bank licensing, interest and foreign exchange rates structures and the ruthless issuance of stabilization securities effect, the banking sector was forced to surrender the arm chain Banking and adopt new dynamic strategies in developing and marketing its financial products. This was how the new ideas, marketing plan, and strategy were conceived and developed by the Banks. Hence the Banks went back to the drawing board to fashion out the best way forward with a view to consolidating their customers base thorough the design of new products.
TABLE OF CONTENT
Title page- – – – – – – – – i
Approval page – – – – – – – -ii
Dedication – – – – – – – – -iii
Acknowledgement – – – – – – – -iv
Abstract – – – – – – – – – -v
Table of content – – – – – – – -vi
CHAPTER ONE
INTRODUCTION – – – – – – – -1
1.0 Background of the study – – – – -1
1.1 Statement of the problem – – – – -5
1.2 Purpose of the study – – – – – -6
1.3 Significance of the study – – – – -8
1.4 Research questions – – – – – -9
1.5 Scope of the study – – – – – – -10
CHAPTER TWO
LITERATURE REVIEW – – – – – – -11
CHAPTER THREE
Research methodology – – – – – – -39
Design of study – – – – – – – -40
CHAPTER FOUR
Presentation, analysis and interpretation of data – -48
CHAPTER FIVE
Summary of findings – – – – – – -60
Conclusion – – – – – – – – -61
Recommendations – – – – – – – -62
Suggestions for further research – – – – -64
References – – – – – – – – -65
Appendix I – – – – — – – – -68
Questionnaire. – – – – – – – -69
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