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AN EVALUATION OF NIGERIAN MARKETING ENVIRONMENT AND ITS EFFECTS ON COMPANY’S CORPORATE PERFORMANCE
ABSTRACT
The Nigerian Marketing environment had been experiencing turbulent time over the year. Therefore, this project topic “An evaluation of Nigerian Marketing environment an its effect on company’s corporation performance” is pulse to evaluate how some corporate organizations have strive under this turbulent times. This research project is made up of five chapters, Chapter one of this project deals with an introduction to marketing and other factors that have direct or indirect effects on marketing. These factors include political, economic etc. It deals with statement of problem, purpose of Study, research question, hypothesis, definition of terms, scope of study and relevant of the study. In chapter two, relevant text used in the course of the research was reviewed. Also, in chapter three, the methodology adopted in carrying on the research work was highlighted. Chapter three deals with data presentation and while chapter five deals with summary’, conclusion, recommendations and suggestion for further research on the topic.
TABLE OF CONTENT
Title page- – – – – – – – – i
Approval page – – – – – – – -ii
Dedication – – – – – – – – -iii
Acknowledgement – – – – – – – -iv
Abstract – – – – – – – – – -v
Table of content – – – – – – – -vi
CHAPTER ONE
INTRODUCTION – – – – – – – -1
1.0 Background of the study – – – – -1
1.1 Statement of the problem – – – – -5
1.2 Purpose of the study – – – – – -6
1.3 Significance of the study – – – – -8
1.4 Research questions – – – – – -9
1.5 Scope of the study – – – – – – -10
CHAPTER TWO
LITERATURE REVIEW – – – – – – -11
CHAPTER THREE
Research methodology – – – – – – -39
Design of study – – – – – – – -40
CHAPTER FOUR
Presentation, analysis and interpretation of data – -48
CHAPTER FIVE
Summary of findings – – – – – – -60
Conclusion – – – – – – – – -61
Recommendations – – – – – – – -62
Suggestions for further research – – – – -64
References – – – – – – – – -65
Appendix I – – – – — – – – -68
Questionnaire. – – – – – – – -69
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