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PETROLEUM PRODUCTS MARKETING IN NIGERIA: A COMPARATIVE STUDY OF MAJOR OIL LTD AND MOBIL OIL UNLIMITED
ABSTRACT
Petroleum products are very important products in any economy. Petroleum products, apart from being a major foreign exchange earner, has also been playing the role of a cradle upon which all the forms of economic wheels rotates on. The product was formally and solely marketed by the expatriate/multinational oil companies, such as AP, TEXACO, TOTAL, AGIP, UNIPETROL, ELF, MOBIL and NATIONAL. But as a result of increase in the demand for petroleum products, and the need for further distribution, marketing and sales of the products, the government of
Nigeria decided to encourage indigenous petroleum marketing companies who are capable to come aboard, and they are known as the Independent Marketers. This now increased the distribution outlets. But recently, as a result of a shortfall in the production of the petroleum products, there have been accusing fingers pointed between the distribution arm of the NNPC, known as the PPMC and the petroleum products marketers.
This research work tries to find out how often the PPMC allocates products to the marketers, how the marketers obtain or receive such products and how they eventually sell to the customers. One thing is clear, structurally, the researcher tried to assess the marketing capabilities of the service stations involved and even more difficult in trying to see how the principles of marketing are applied in the petroleum products marketing. To this end, the capabilities
and qualifications of the management and staff of the service stations come into focus. The alternative of the customers were also assessed, to ascertain if there was any motivational factor(s) behind their purchases.
Are this stations existing because of scarcity, by the time the scarcity will be over, will they be able to maintain their infrastructure? Only time will tell.
TABLE OF CONTENT
Title page- – – – – – – – – i
Approval page – – – – – – – -ii
Dedication – – – – – – – – -iii
Acknowledgement – – – – – – – -iv
Abstract – – – – – – – – – -v
Table of content – – – – – – – -vi
CHAPTER ONE
INTRODUCTION – – – – – – – -1
1.0 Background of the study – – – – -1
1.1 Statement of the problem – – – – -5
1.2 Purpose of the study – – – – – -6
1.3 Significance of the study – – – – -8
1.4 Research questions – – – – – -9
1.5 Scope of the study – – – – – – -10
CHAPTER TWO
LITERATURE REVIEW – – – – – – -11
CHAPTER THREE
Research methodology – – – – – – -39
Design of study – – – – – – – -40
CHAPTER FOUR
Presentation, analysis and interpretation of data – -48
CHAPTER FIVE
Summary of findings – – – – – – -60
Conclusion – – – – – – – – -61
Recommendations – – – – – – – -62
Suggestions for further research – – – – -64
References – – – – – – – – -65
Appendix I – – – – — – – – -68
Questionnaire. – – – – – – – -69
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