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EFFECTIVE MARKETING OF GRAPEVINE IN NIGERIA: A CASE STUDY OF UA-EKADOH NIGERIA LIMITED
ABSTRACT
This research project is concerned with the analysis of the effective marketing of grapevine in Nigeria with respect to UA-Ekadoh Nigeria Limited. The major objective of the study was to examine properly and determine how effective marketing has been applied by UA-Ekadoh in marketing its orchard crops to its customers. In order to facilitate the research work, data were collected from both primary and secondary sources. Data from the questionnaires formed the primary sources of this study while data from the review of related literature formed sources of secondary data. In addition, personal interviews and general observation also formed part of the study as a source of information. The project work was carried out in five chapters. Chapter one centred mainly on the introductory part of the project. Chapter Two covered the review of relted literature in the nature of marketing, the marketing concept, the role of marketing, marketing systems, origin and distribution of grapevine, history of grapevine production in Nigeria and the production of grapevine in Nigeria, among others. In Chapter Three, methodology of the study was discussed while Chapter Four dealt with the presentation and analysis of data collected. Chapter five gave a summary and conclusion of the research work and based on findings, recommendations were given.
TABLE OF CONTENT
Title page- – – – – – – – – i
Approval page – – – – – – – -ii
Dedication – – – – – – – – -iii
Acknowledgement – – – – – – – -iv
Abstract – – – – – – – – – -v
Table of content – – – – – – – -vi
CHAPTER ONE
INTRODUCTION – – – – – – – -1
1.0 Background of the study – – – – -1
1.1 Statement of the problem – – – – -5
1.2 Purpose of the study – – – – – -6
1.3 Significance of the study – – – – -8
1.4 Research questions – – – – – -9
1.5 Scope of the study – – – – – – -10
CHAPTER TWO
LITERATURE REVIEW – – – – – – -11
CHAPTER THREE
Research methodology – – – – – – -39
Design of study – – – – – – – -40
CHAPTER FOUR
Presentation, analysis and interpretation of data – -48
CHAPTER FIVE
Summary of findings – – – – – – -60
Conclusion – – – – – – – – -61
Recommendations – – – – – – – -62
Suggestions for further research – – – – -64
References – – – – – – – – -65
Appendix I – – – – — – – – -68
Questionnaire. – – – – – – – -69
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