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BANKING SERVICES AND PUBLIC RELATIONS IN NIGERIA. AN EFFECTIVE MARKETING TOOL FOR SURVIVAL IN A COMPETITIVE ENVIRONMENT
ABSTRACT
This investigation is an attempt to evaluate the performance of a viable Nigerian Bank with a particular reference to Afribank Nig Plc. The study revealed that this bank is liquid and healthy financially. This implies that the operators of the banking industry did what was expected of them in terms of strategy formulation and implementation and adherence to banking rules and regulations amongst others. The project gives an in-depth account of the financial analysis of the bank’s performance over a span of 5 years (1995 – 99). The bank’s area of strengths and weaknesses were highlighted with a check-list of recommendations on how to improve on the performance so far. This is in order to remain in the banking industry and even lead other banks.
TABLE OF CONTENT
Title page- – – – – – – – – i
Approval page – – – – – – – -ii
Dedication – – – – – – – – -iii
Acknowledgement – – – – – – – -iv
Abstract – – – – – – – – – -v
Table of content – – – – – – – -vi
CHAPTER ONE
INTRODUCTION – – – – – – – -1
1.0 Background of the study – – – – -1
1.1 Statement of the problem – – – – -5
1.2 Purpose of the study – – – – – -6
1.3 Significance of the study – – – – -8
1.4 Research questions – – – – – -9
1.5 Scope of the study – – – – – – -10
CHAPTER TWO
LITERATURE REVIEW – – – – – – -11
CHAPTER THREE
Research methodology – – – – – – -39
Design of study – – – – – – – -40
CHAPTER FOUR
Presentation, analysis and interpretation of data – -48
CHAPTER FIVE
Summary of findings – – – – – – -60
Conclusion – – – – – – – – -61
Recommendations – – – – – – – -62
Suggestions for further research – – – – -64
References – – – – – – – – -65
Appendix I – – – – — – – – -68
Questionnaire. – – – – – – – -69
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