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A COMPARATIVE STUDY OF SOME AGRICULTURAL PRODUCTS, THEIR DERIVATIVES AND IMPORTANCE IN MARKETING
ABSTRACT
A comparative study of some agricultural products retailing, uses, users, problems and prospects was conducted in Kaduna, Anchau, Zaria, Kachia and Kafanchan. The agricultural products studied are ginger, Soya beans, cotton lint & seeds and pepper chillies. It was discovered that the market is supplier oriented, where demand is higher than the supply. This made competition multi-dimensional amongst retailers. Beside being supplier oriented, the market is also an import oriented market for ginger extracts. The derivatives or product lines discovered in ginger and Soya Beans are yet to receive the required patronage they deserve. Therefore, there is the ardent need for more advertisement and sales promotion, since all those products are import substitution products with great potentialities to exploit the ever-increasing supply gap. This would identified more users whose needs are satisfied as a result of the multiple use(s) discovered. The break through in Research and Development have significantly reduces the problems of these agricultural products, thereby increasing their prospects and subsequently more uses and users are discovered. But a lot needs to be done in the area of funding Research & Development in order to keep satisfying the dynamic and innovative needs of customers, otherwise the future is very bleak for the sub-sector
TABLE OF CONTENT
Title page- – – – – – – – – i
Approval page – – – – – – – -ii
Dedication – – – – – – – – -iii
Acknowledgement – – – – – – – -iv
Abstract – – – – – – – – – -v
Table of content – – – – – – – -vi
CHAPTER ONE
INTRODUCTION – – – – – – – -1
1.0 Background of the study – – – – -1
1.1 Statement of the problem – – – – -5
1.2 Purpose of the study – – – – – -6
1.3 Significance of the study – – – – -8
1.4 Research questions – – – – – -9
1.5 Scope of the study – – – – – – -10
CHAPTER TWO
LITERATURE REVIEW – – – – – – -11
CHAPTER THREE
Research methodology – – – – – – -39
Design of study – – – – – – – -40
CHAPTER FOUR
Presentation, analysis and interpretation of data – -48
CHAPTER FIVE
Summary of findings – – – – – – -60
Conclusion – – – – – – – – -61
Recommendations – – – – – – – -62
Suggestions for further research – – – – -64
References – – – – – – – – -65
Appendix I – – – – — – – – -68
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