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EFFECTS OF UNIFORM PRICING POLICY ON THE MARKETING OF PETROLEUM PRODUCTS IN NIGERIA
PROPOSAL: The Nigerian National petroleum Corporation (NNPC) was formed in 1977 to put government into the front seat in the oil industry. Since then, the government cased to a mere regulatory agency. Through the NNPC the government went into exploration, drilling and marketing of petroleum product in Nigeria, which brought unwholesome activities. My aim of carrying out this research is to identify the impacts of uniform pricing of petroleum products by examining:
The trend of petroleum product pricing in Nigeria.
The factors influencing petroleum products
The effects of uniform prices for petroleum, products.
Suggesting ways of ensuring efficient pricing of petroleum products prices, and also the responsibilities of the NNPC this issue.
My studying of this also will focus on uniform pricing of petroleum products, and its implications in Nigerian economy. This stall be done by considering constraints that will be encountered as I study.
ABSTRACT
The aim of this study is to examine and determine the effects of uniform pricing policy on the marketing of petroleum products in Nigeria. Data were collected form primary and secondary data. The major data collection instrument is the questionnaire. The data were presented in table as frequency distribution and analyzed with frequencies and percentage. Having analyzed the data, the two funding are: The existing pricing policy has resulted in uniform prices by the “Big 8” and different prices by independent marketers. The effects of the uniform pricing include: shortage of supplies relative to demand, diversion, bunkering and hoarding of petroleum products. The conclusion is guided that deregulation of the down stream sector will improve the pricing system.
TABLE OF CONTENT
CHAPTER ONE: INTRODUCTION
Background of the study
Statement of problem
Objectives of the study
Research questions
Significance of the study
Scope of limitations of the study
Definition of terms.
CHAPTER TWO: LITERATURE REVIEW
The meaning and concept of price
Determinants of price
Pricing goals and objectives
Flexibility in pricing
Pricing models
Pricing situation in Nigeria
Uniform pricing and marketing of petroleum product in Nigeria
CHAPTER THREE: RESEARCH METHODOLOGY
Research design
Sources of data
Population
Sample size used
Validation of instrument
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