BEFORE YOU READ THE ABSTRACT OR CHAPTER ONE OF THE PROJECT TOPIC BELOW, PLEASE READ THE INFORMATION BELOW.THANK YOU!
INFORMATION:
YOU CAN GET THE COMPLETE PROJECT OF THE TOPIC BELOW. THE FULL PROJECT COSTS N5,000 ONLY. THE FULL INFORMATION ON HOW TO PAY AND GET THE COMPLETE PROJECT IS AT THE BOTTOM OF THIS PAGE. OR YOU CAN CALL: 08068231953, 08168759420
WHATSAPP US ON 08137701720
THE PROBLEMS OF MARKETING FURNITURE IN ONDO STATE: A CASE STUDY OF NIGERIAN-ROMANIAN WOOD INDUSTRIES LIMITED, ONDO
ABSTRACT
Furniture is both a consumer and an industrial good. The numerous Federal and State governments’ projects of the 1970s and the affluence extended to the generality of the people led to increased demand for many luxury goods, including furniture,, The need to satisfy this demand for furniture encouraged an influx into the industry by both incorporated large manufacturers and numerous small-scale ones. The economic recession which followed later, coupled with the proliferation (?) in the industry manifested in low sales volume and decrease in profit contribution. This situation makes it necessary for furniture marketers to approach the market with new marketing strategies thatwill increase their profitability through better customer satisfaction. Thus, the relevancy of this study, taking the Nigerian-Romania Wood Industries Limited, OndO as a case study.
This study aims at identifying:
(i) Customers’ perception of the product vis-a-vis the company’s;
(ii) marketing problems culminating in low sales turnover;
(iii) the company!s strengths and weaknesses in the market; and -viii-
(iv) then proffer recommendations that are strategic to successful marketing of furniture0
The current supply of furniture into the market is unlike some other products which are in short supplies Moreover, it is a shopping good whose decision buying process requires some nationality. It becomes certain therefore, that only those (furniture marketers) that satisfy the consumers best through the application of appropriate marketing strategies will continue to receive adequate patronage from the market and survive the test of time.
TABLE OF CONTENT
Title page- – – – – – – – – i
Approval page – – – – – – – -ii
Dedication – – – – – – – – -iii
Acknowledgement – – – – – – – -iv
Abstract – – – – – – – – – -v
Table of content – – – – – – – -vi
CHAPTER ONE
INTRODUCTION – – – – – – – -1
1.0 Background of the study – – – – -1
1.1 Statement of the problem – – – – -5
1.2 Purpose of the study – – – – – -6
1.3 Significance of the study – – – – -8
1.4 Research questions – – – – – -9
1.5 Scope of the study – – – – – – -10
CHAPTER TWO
LITERATURE REVIEW – – – – – – -11
CHAPTER THREE
Research methodology – – – – – – -39
Design of study – – – – – – – -40
CHAPTER FOUR
Presentation, analysis and interpretation of data – -48
CHAPTER FIVE
Summary of findings – – – – – – -60
Conclusion – – – – – – – – -61
Recommendations – – – – – – – -62
Suggestions for further research – – – – -64
References – – – – – – – – -65
Appendix I – – – – — – – – -68
Questionnaire. – – – – – – – -69
HOW TO RECEIVE PROJECT MATERIAL(S)
After paying the appropriate amount (#5,000) into our bank Account below, send the following information to
08068231953 or 08168759420
(1) Your project topics
(2) Email Address
(3) Payment Name
(4) Teller Number
We will send your material(s) after we receive bank alert
BANK ACCOUNTS
Account Name: AMUTAH DANIEL CHUKWUDI
Account Number: 0046579864
Bank: GTBank.
OR
Account Name: AMUTAH DANIEL CHUKWUDI
Account Number: 3139283609
Bank: FIRST BANK
FOR MORE INFORMATION, CALL:
08068231953 or 08168759420