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THE IMPACT OF CREDIT MANAGEMENT ON PROFITABILITY OF A FIRM-A CASE STUDY OF UNILEVER LAGOS
ABSTRACT
This research investigates the intricate relationship between credit management practices and the overall profitability of a firm, with a focus on Unilever Lagos. Credit management plays a pivotal role in financial performance, influencing cash flow, liquidity, and ultimately, a firm’s bottom line. The study employs a case study methodology to delve into Unilever Lagos’s credit management strategies, exploring their impact on the company’s profitability.
The research aims to achieve a nuanced understanding of how credit policies, credit risk assessment, and receivables management contribute to or detract from Unilever Lagos’s financial success. Both quantitative and qualitative data collection methods are utilized, including financial statement analysis, interviews with key stakeholders, and a review of credit management policies.
The findings of this study provide insights into the specific credit management practices employed by Unilever Lagos and their implications for profitability. By understanding the dynamics of credit management in a real-world business context, the research contributes valuable knowledge that can inform not only Unilever Lagos’s financial strategy but also serve as a reference for other firms facing similar challenges.
The practical implications of this research extend to financial managers, credit professionals, and decision-makers within Unilever Lagos and the broader business community. By identifying effective credit management practices, the study aims to offer actionable recommendations for enhancing profitability through improved credit management strategies.
In conclusion, this research contributes to the ongoing discourse on the crucial link between credit management and profitability, utilizing a real-world case study to provide practical insights that can benefit firms navigating the complex terrain of credit risk and financial performance.
TABLE OF CONTENT
Chapter 1: Introduction
1.1 Background of the Study
1.2 Rationale for the Research
1.3 Research Objectives
1.4 Research Questions
1.5 Significance of the Study
1.6 Scope and Limitations
1.7 Organization of the Thesis
Chapter 2: Literature Review
2.1 Conceptual Framework of Credit Management
2.2 The Role of Credit Management in Financial Performance
2.3 Credit Policies and Profitability
2.4 Credit Risk Assessment Strategies
2.5 Receivables Management and Cash Flow
2.6 Previous Studies and Case Studies on Credit Management
2.7 Gaps in Existing Literature
Chapter 3: Research Methodology
3.1 Research Design
3.2 Case Study Approach
3.3 Data Collection Methods
3.3.1 Financial Statement Analysis
3.3.2 Interviews with Key Stakeholders
3.3.3 Review of Credit Management Policies
3.4 Sampling Technique
3.5 Data Analysis Procedures
3.6 Ethical Considerations
Chapter 4: Credit Management Practices at Unilever Lagos
4.1 Overview of Unilever Lagos
4.2 Credit Policies and Procedures
4.3 Credit Risk Assessment and Mitigation
4.4 Receivables Management Strategies
4.5 Relationship with Creditors and Debtors
4.6 Implementation Challenges
4.7 Comparative Analysis with Industry Standards
Chapter 5: Conclusion and Recommendations
5.1 Summary of Findings
5.2 Contributions to Knowledge
5.3 Practical Implications
5.4 Recommendations for Unilever Lagos
5.5 Suggestions for Future Research
References
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