BEFORE YOU READ THE ABSTRACT OR CHAPTER ONE OF THE PROJECT TOPIC BELOW, PLEASE READ THE INFORMATION BELOW.THANK YOU!
INFORMATION:
YOU CAN GET THE COMPLETE PROJECT OF THE TOPIC BELOW. THE FULL PROJECT COSTS N5,000 ONLY. THE FULL INFORMATION ON HOW TO PAY AND GET THE COMPLETE PROJECT IS AT THE BOTTOM OF THIS PAGE. OR YOU CAN CALL: 08068231953, 08168759420
WHATSAPP US ON 08137701720
AN EVALUATION OF MARKETING TECHNIQUES USED BY PHARMACEUTICAL ORGANISATIONS IN NIGERIA: A CASE STUDY OF ROCHE NIGERIA LIMITED
ABSTRACT
In a bid to survive and flourish, most firms generally tend to employ marketing mix strategies
which embraces important issues such as techniques to be employed and applied, that will suit their
operating environment and result in achievement of overall organisational goals.
Techniques as has been discovered in the study are complex and complicated. More often than not,
they are misused, mainly due to poor understanding of the intricacies of these techniques.
This study was conducted to critically evaluate the effectiveness of the use of marketing techniques
and its impact or importance in the overall marketing effort of the pharmaceutical company, Roche.
It also shows a significant relationship between the marketing techniques and other aspects of the
marketing paraphernalia as well as relationships with other aspects of the organisation, i.e.
production, finance and personnel.
This study tries to find a place for marketing techniques in the pharmaceutical company, Roche
Nigeria Plc, so that operations can be improved and effectiveness enhanced.
If the Roche Nigeria Ltd is to survive and flourish amidst strong competition then it should embark
on periodic review and/or examination of the marketing techniques to ascertain if they still suit their
operating environment.
HOW TO RECEIVE PROJECT MATERIAL(S)
After paying the appropriate amount (#5,000) into our bank Account below, send the following information to
08068231953 or 08168759420
(1) Your project topics
(2) Email Address
(3) Payment Name
(4) Teller Number
We will send your material(s) after we receive bank alert
BANK ACCOUNTS
Account Name: AMUTAH DANIEL CHUKWUDI
Account Number: 0046579864
Bank: GTBank.
OR
Account Name: AMUTAH DANIEL CHUKWUDI
Account Number: 3139283609
Bank: FIRST BANK
FOR MORE INFORMATION, CALL:
08068231953 or 08168759420