PRINCIPALS’ COMMUNICATION SKILLS AND ADMINISTRATIVE EFFECTIVENESS

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PRINCIPALS’ COMMUNICATION SKILLS AND ADMINISTRATIVE EFFECTIVENESS

CHAPTER ONE

INTRODUCTION

Background of the study

Communication is the process of sharing information, thoughts and feelings between people through speaking, writing or body language. Effective communication extends the concepts to require that transmitted content to received and understood by someone in the way it was intended. The goals of effective communication include creating a common perception changing behaviours and acquiring information. Effective communication begins with encoding or the skill of relating a message in a clear, direct way that allows the receiver to correctly decode your message. Effective communication is a skill as well as it requires the receiver to ensure that he/she properly heard and understood the message being sent. Communication no doubt is a very vital tool in carrying out our day to day activities. Everyone needs communication with people around to share experience, job, frustration, hope and fears from childhood.

Udeze (2000) stated that communication as the act of imparting a common idea or understanding to another in every organization, goals are set as the procedure or ways through which the organization instead to achieve it. The goals are spelt out with the end communication model.

Every organization is established to achieve a set objective. For example, certain business organization set up for profit making by the provision of services by training high level of manpower for both in the public and private sector of the economy. However, the defined objective through the instrumentality of persons who form the basic unit of the organization. The people’s readiness to perform for the attainment of goals and objectives of an organization.

Nwachukwu (1988) contends that communication is at the root of personnel and ministration, it is the transaction and interpretation of information for the efficient operation of an enterprise. Therefore management must recognize the importance of effective communication to its productivity. Communication require that the climate that promote the exchange of ideas as well as one that permits every member of the organization to actualize his view without fear.

Drucker (1995) stated that management is concerned with the direction and control of an enterprise and involves planning and the direction of the work of others. These managerial functions cannot be successfully carried out in the absence of effective communication. Brown (2008) defined communication as the process of transmitting ideas and thought from one person to another for the purpose of creating understanding in the thinking of the person receiving the message, effective communication supports organizational productivity.

In effective communication the manager has a specific tool – information. He does not “handle” people, but motivates guides and organizes people to do their own work. His duty is the spoken or written words, no matter whether the manager’s job is an engineering, accounting or marketing kind. Every manager needs skill in getting his thinking across to other people as well as skills in finding out what other people are after. In recent years, communication has been of growing information in large organization and also because it has been realized that communication is not forced, but has to be learnt to enhance the productivity of every organization.

Statement of the problem

There may have been previous researches in this subject. This work gives further explanations and analysis in principals’ communication skills and administrative effectiveness

Objectives of the study
To understand the impact of principals’ communication skills on ensuring administrative effectiveness
To understand the relationship between principals’ communication skills and administrative effectiveness

Research questions
What is the impact of principals’ communication skills on ensuring administrative effectiveness
What is the relationship between principals’ communication skills and administrative effectiveness