POLITICAL MARKETING PROJECT TOPICS AND MATERIALS

POLITICAL MARKETING PROJECT TOPICS AND MATERIALS

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POLITICAL MARKETING PROJECT TOPICS AND MATERIALS

The Role of Nigeria NGOs in New Public Diplomacy
Dimensions of Political Marketing: A Study from the Indian Perspective
Attitude of Business Students towards Political Marketing
Political Marketing: Grasping the Realms of Contemporary Politics
Social Media Activity and Local Civic Engagement in Poland
An Empirical Analysis of Social Media Usage by Local Governments in Nigeria
“Black Marketing and Digital Terrorism: The Rise of Social Media Terrorism and Black Marketing Weaponization Tactics and its Damaging Effect On Branding and Reputation”
Feminization of Poverty and Dimension of Women’s Agencies
THE PHENOMENON FUNDING OF POLITICAL PARTIES AND THE RELATION WITH PARTY SYSTEMS IN SOUTHEAST EUROPE
Factors that Influence County Government Expenditures and Revenues: A Study of Florida County Governments (SSCI)
Conspicuous political brand interactions on social network sites
Triplex modeling of the political messages consumer behavior in social networks
Dimensions and Practices in Political Marketing: A study on the Nigerian Perspective
Voting Behavior in recent presidential election in Georgia
Trends and Challenges of Political Polling and Research in a Digital Age
Political Family Clans: Portrait of the limits of democracy in contemporary Nigeria
Evolution of a framework of co-creation in political marketing: select cases
Political Marketing: Bringing Politics and Marketing Together
A proposed model of public diplomacy and advocacy
Black Hole of Political Accountability on Glass Screen
The AKP’s Approach toward Non-Muslim Minorities: Constructivist and Rationalist Insights
Using Personalization Technologies for Political Purposes: Privacy Implications
Asymptotically Optimal Sequential Design for Rank Aggregation
Knowledge, strategies, trends and practices in political marketing in South-West Nigeria (1999-2015)
Political marketing in the times of big data
Branding Poland Online: Propagating and Resisting Nation Branding on Facebook.
Planning for Sustainability in Small Municipalities: The Influence of Interest Groups, Growth Patterns, and Institutional Characteristics
Political Marketing in the Lack of Political Market
Decision-Making and Satisfaction in Campus E-Voting: Moderating Effect of Trust in the System
Speaking up for what’s right: Politics, markets and violence in higher education
Political Marketing in Macao: A Solution to the Legitimacy Gap for a Hybrid Regime?
Quality of Institutions and Violence Incidence: a Cross-Country Analysis
Introduction: Social Media, Political Marketing and the 2016 U.S. Election
Rebranding: The Democratic Alliance’s Reinvention – a political marketing perspective Democratic Alliance’s Reinvention – a political marketing perspective.
The Influence of Political Marketing Using Social Media on Trust, Loyalty and Voting Intention of the Youth of South Africa
Political Marketing Activity In Simultaneous Regional Elections 2015
Blog influence and political activism: An emerging and integrative model
Factors Affecting Social Network Use by Students in Nigeria
Antecedents of Retweeting in a (Political) Marketing Context
Political Marketing Success: An Investigation on Nigerian Parliamentary Elections
Social media as an upcoming tool for political marketing effectiveness
An Inside View of Congressional Campaigning on the Web
Social Media Based Opinion Mining Using Lexical Sentiment Analysis
A FIELD RESEARCH ON THE ANALYSIS OF VOTERS POLITICAL TRUST PERCEPTIONS AS A MARKETING TOOL
The Role of Newspaper as Political Marketing Tool during Indonesian Presidential Election of 2014
The Factors of Political Marketing: Does Branding Increase the Vote Casting?
Voter Motivation — Morally–Based Decisions and Responsibility for Consequences
Harnessing Social Media as a Knowledge Management Tool A volume in the Advances in Knowledge Acquisition, Transfer, and Management (AKATM) Book Series
Voter empowerment for emerging democracies: Mobilising the marginalised in Peru
Attitudes of University Students Voters Towards Political Messages in Social Media
Political Marketing: The Horizon of Present Era Politics
Boomers versus Millennials: Online Media Influence on Media Performance and Candidate Evaluations
Brand Equity and Brand Loyalty: New Perspective
Political marketing and nation branding PhD proposal
Nation Branding, Public Relations and Soft Power: Corporatising Poland
Twitter Predicting the 2012 US Presidential Election? Lessons Learned From an Unconscious Value Co-creation Platform
The Turn into Dangerous Meat: Case Study of Horsemeat Food Fraud in Nigeria
The Internet, Social Media and Knowledge Production and Development of Political Marketing
The Internet, Social Media and Knowledge Production and Development of Political Marketing
Mitigating South Africa’s HIV Epidemic: The Interplay of Social Entrepreneurship and the Innovation System
The Changing Paradigm of Modern-day Politics: A Case of Political Branding and its Nigerian Connect Introduction to Brands
Social media in managing political advertising: A study of Nigeria
Why transaction costs are so relevant in political governance? A new institutional survey
INTEGRATED MARKETING COMMUNICATION MODEL FOR POLITICAL SCIENCE
Rigorous, transparent, and eye-catching: Exploring the universalistic parameters of impactful theory building in management
Destination brand management for the support of political identity: The case of Nigeria
Perceived Justice in Political Marketing: An Exploratory Study
Neoliberal Narrative in Times of Economic Crisis: A Political Claims Analysis of the Nigeria Press, 2007-2014
Celebrities’ Parasocial Interaction and Relationships: Predictor of Voting Preference towards Endorsed Political Candidates
An empirical study in voting behavior and political brand
Lobbying and Political marketing in the Canadian Oil Sector
COMMUNICATION & MARKETING SERVINIG POLITICAL ORGANIZATIONS : PROPOSAL OF A CONCEPTUAL MODEL
A Theoretical Approach to Political Marketing A Theoretical Approach to Political Marketing
Online Political Campaigning during the 2014 Regional Elections in Nigeria
Intervening in academic interventions: framing social marketing’s potential for successful sustainable tourism behavioural change
The linguistic aspect of strategic framing in modern political campaigns
Redressing Racism, Communicating Citizenship: State Legitimation Techniques in the Multicultural Metropolis
USAGE OF POLITICAL MARKETING IN ORGANIZATION OF POLITICAL CAMPAIGNS
Asymmetric Political Image Effects and the Logic of Negative Campaigning
A FRAMEWORK FOR THE USE OF SOCIAL MEDIA FOR POLITICAL MARKETING: AN EXPLORATORY STUDY
Measuring Political Brands: An Art and a Science of Mapping the Mind
On Political Brands: A Systematic Review of the Literature
Marketing the female politician: an exploration of gender and appearance
When political marketing strategy ignores delivery: Lessons from the Greek experience
CANDIDATES IN THE PRESIDENTIAL ELECTIONS IN Nigeria (2014) : THE USE OF SOCIAL MEDIA IN POLITICAL MARKETING
Challenges and Their Possible Solutions in the Ever-Changing Nigeria
Intergenerational spaces: Citizens, political marketing and conceptualising trust in a transitional democracy
Dimensions of Nigerian Presidential Candidate Brand Personality
The Impact of the Religiosity on the Advertising Persuasion: Context of the Political Marketing – Frame of Reflection and Try of Modelling-
Political activity and firm performance within nonmarket research: A review and international comparative assessment
Political marketing in Pakistan: exaggerated promises, delusive claims, marketable development projects and change advocacy: An evidence from May 2013 general elections
Advancing Marine Policy Toward Ecosystem-Based Management by Eliciting Public Preferences
Liberal party performance and polarisation
Qualitative projective techniques in political brand image research from the perspective of young adults
Political cycles’ influence on inflation and unemployment
Understanding Choice Behavior in Political Marketing Context: A Favorable Voter Responses Model
Voters’ Personalities and Ideal Party’s Personality. Evidence from Poland
The public debt management and the political marketing in the context of negative economic fluctuations on a global level
The Efficacy of Underdog Brand Strategy in Indonesia’s Political Marketing
YouTube: A Political Advertising Tool? A Case Study of the Use of YouTube in the Campaign for the European Parliament Elections 2009
Politics in Food Markets: Alternative modes of qualification and engaging
How Language Can Influence Political Marketing Strategy and a Candidate’s Image: Effect of Presidential Candidates’ Language Intensity and Experience on College Students’ Ratings of Source Credibility
Motivations for participating in ‘viral politics’: A qualitative case study of Twitter users and the 2012 US presidential election
Political Marketing and Propaganda: Uses, Abuses, Misuses
Relational political marketing in party-centred democracies: because we deserve it
Online Political Marketing: The Use of Facebook in the 2010 NigeriaMunicipal Elections.
Political Activity and Firm Performance within Nonmarket Research: A Review and International Comparative Assessment
Investigating political marketing using mixed method: The case for campaign spending data
Discursive strategies in newspaper campaign advertisements for Nigeria’s 2011 elections
The applicability and usefulness of the stakeholder strategy matrix in festival management
Members of the European Parliament Online: The use of Social Media in Political Marketing
The professionalization of campaigns in recent democracies: The Nigeria case
Political Marketing Application By Political Parties: A Framework For Understanding Its Impact In Democracy
Political Marketing and Governance: Moving towards the Political Partnership Model of Organization
The macro and micro views of political marketing: The underpinnings of a theory of political marketing
The Emergence of Organizations and Markets
Political Marketing Orientation: Confusions, Complications, and Criticisms
Political Markets: Recycling, Economization and Marketization
Knowledge sharing and lesson learning: Consultants’ perspectives on the international sharing of political marketing strategy
On the approximability of positive influence dominating set in social networks
Representing the voter: Reviewing the literature and proposing a new theoretical approach
Transformational leadership and job satisfaction: The mediating effects of perceptions of politics and market orientation in the Japanese context
Political Marketing: Structural Models of Advertising Influence and Voter Behavior
Brand Awareness Matrix in Political Marketing Area
Brand Awareness Matrix in Political Marketing Area
The Economical and Social Impact of Széchenyi István University (Győr, Hungary) on Regional Development
Political Marketing: Structural Models of Advertising Influence and Voter Behavior
ESSAYS ON POLITICAL MARKET FAILURES AND ELECTIONS IN DEVELOPING COUNTRIES A CONTRIBUTION TO THE NEW POLITICAL ECONOMY
Evolution of the public sphere in postmodernity: de-politization of political communication
Seeking rents through class actions and legislative lobbying: A comparison
Transatlantic Defence Industry Integration – discourse and action in the organizational field of the defence market
Towards a marketing communications model for small political parties: A primary principles strategic perspective for developed countries
Marketing and Politics: Models, Behavior, and Policy Implications – Session at the 8th Triennial Choice Symposium
Modeling Electoral Coordination: Voters, Parties and Legislative Lists in Nigeria
Industrial policy, collective action, and the direction of technological change
In uncertainty we trust: a median voter model with risk aversion
Nigeria expat political connectivity and engagement: Perspectives from the far side of the world!
Predicting Elections from Biographical Information about Candidates: A Test of the Index Method
Marketing in the 2023 Nigeria General Election: perspectives, prospect, and practice
Media Coverage of Politicians’ Participation to Religious Events
Explications of political market orientation and political brand orientation using the resource-based view of the political party
Capitalizing On Infinitesimal Calculus In Political Marketing Capitalizing On Infinitesimal Calculus In Political Marketing\
Appropriation, violent enforcement, and transaction costs: A critical survey
Analysis Of The Effects Of Ethnicity On Political Marketing In Nigeria
Citizens United as Neoliberal Jurisprudence: The Resurgence of Economic Theory
Integrating Human Resource Management into Strategic Political Marketing.
Analysis of electoral behavior on the example of presidential elections in Nigeria in 2023
The Role of Local Governments in Open Space Preservation and Land Acquisition in Nigeria
Entry Barriers to Political Markets and Strategic Voting
Valuation of agricultural land-use scenarios with choice experiments: A political market share approach
City Administrators as Political Animals: Environmental Group Access and Local Political Markets for City Sustainability Policies and Programs
Ethics and legality in the Romanian political marketing
The Branding of States: The Uneasy Marriage of Marketing to Politics
An Investigation into the Discourse of Political Marketing Communications in Nigeria: The Use of Rhetorical Figures in Political Party Slogans
Political Marketing Strategies in Africa: Expert Opinions of Recent Political Elections in Nigeria
Microtargeting and Electorate Segmentation: Data Mining the Nigerian National Election Studies
Internet interaction and political behavior: An approach to blogs as adoption channels for participatory political roles
Technological development, sustainability: Discussions about international aspects of engineering education
The dark side of political marketing: Islamist propaganda, Reversal Theory and Nigeria Muslims
Towards the development of a cross-cultural model of voter behavior: Comparative analysis of Poland and the US
Measuring political brand equity: A consumer oriented approach
Bridging Two Schools of Thought: Applications of Public Relations Theory to Political Marketing
Interpreting Discourse: A Critical Discourse Analysis of the Marketing of an Extreme Right Party
Affective Political Marketing Online: Emotionality in the Youth Sites of Greenpeace and WWF
Globalization of Political Market Orientation? Results from a comparative political marketing study
Building And Managing Political Consensus Through The Internet: A Projectual Model
Marketing of the political party in government
Don’t Cry for Me Nigeria: Economic Crises and the Restructuring of Financial Property
Design team capability and project progress evaluation based on information monitoring technology
Political Marketing and the 2023 NigeriaElection: A Comparative Perspective
Marketing After the Election: The Potential and Limitations of Maintaining a Market Orientation in Government
Considerations on the Evolution of Political Marketing Theory
Political marketing and stakeholder engagement
A marketing communications framework for small political parties in developed countries
Dynamic Positioning for Survival in Political Marketing Warfare out of Crises in Nigeria
Administrative and Politico-Economic Issues of Creating Strategic Economic Policy Guidelines at the Sub-National Level
Political marketing: Conceptualisation, dimensions and research agenda
Political Impression Management: How Metaphors, Sound Bites, Appearance Effectiveness, and Personality Traits Can Win Elections
On the Internalization of Cross-National Externalities through Political Markets: The Case of Labour Standards
Greener Pastures: Politics, Markets, and Community among a Migrant Pastoral People
Volatility of Informed Bets; or Why All Efficient and Accurate Prediction Markets are Identical
An evaluation of the attributes of a political product (political leader) by young voters: A research on the students at the universities in Ankara
An Research on the Determination of Factors Affecting Decision of Voters (Consumers) in Political Marketing
Ideological and other controversies related to concepts of political propaganda, political communication and political marketing
Political Marketing in Greece and the Level of Marketing Orientation of Greek Parties
Political Marketing and Professionalized Campaigning: A Conceptual Analysis
Reigniting the fire: A contemporary research agenda for social, political and nonprofit marketing
The Political Market for Immigration Restrictions: Model and Test
Political Communication, the Media & the Creation of a Leader
Enhancing Political Marketing and Marketing of Political Product in Nigeria
Political circumstances as a risk factor in urban development of the city
Campaigns and Political Marketing in Political Science Context
Political Marketing or ‘Political Matcheting’?: A Study of Negative Campaigning in Nigerian Political Discourse
Convergence Model of Governance: A Case Study of the Local Government System of Nigeria
Improvement of Property Rights Protection Dormant Reserve of Nigeria Economic Growth?
The Changing Nature of Party Election Broadcasts: The Growing Influence of Political Marketing
The Context, Content and Process of Political Marketing Strategy
The Impact of Political Marketing on Internal Party Democracy
Political Institutions and Conservation by Local Governments
Greek Political Marketing Online: An Analysis of Parliament Members’ Web Sites
The Attractiveness of Political Markets: Implications for Firm Strategy
Religious marketing: reflections from the other side of politics
Misusing marketing in misleading voters
Environmental Policy, Public Interest and Political Market
Intellectual property rights and dispute settlement in the World Trade Organization
The Political Entrepreneur and the Coordination of the Political Process: A Market Process Perspective of the Political Market
Market Segmentation and Product Differentiation in Political Campaigns: A Technical Feature Perspective
The product, sales and market-oriented party – How Labour learnt to market the product, not just the presentation
The Interdependence Between Political and Economic Entrepreneurship
Regulating Commercial Speech in a Dynamic Environment: Forty Years of Margarine and Oil Advertising Before the NLEA
The Positive Political Economy of Instrument Choice in Environmental Policy
From comprehensive high schools to community colleges: Politics, markets, and the evolution of opportunity
Historical Alternatives to Mass Production: Politics, Markets and Technology in Nineteenth Century Industrialization
Attitudes of the Nigerian Middle Class: A Theory of Planned Behavior Approach
Social media in politics: how to drive engagement and strengthen relationships
The Strategic Usage of Facebook by Local Governments: A Structural Topic Modelling Analysis
Maintaining or Altering the Status Quo in the Nonmarket Arena: Theory and Evidence from Government Contract Disputes
Knowing the past to write the future: risks and challenges related with social media governance in government
The Evolving Political Marketplace: Revisiting 60 Years of Theoretical Dominance Through a Review of Corporate Political Activity Scholarship in Business & Society and Major Management Journals
The Triangle of Leadership. Authenticity, Competence and Ordinariness in Political Marketing
The Role of Communication in the Process of Forming Market-Oriented Party (Mop): Its Importance and Approaches
Political Marketing and Management During a Crisis-Dominated Election: Lessons for Practice and International Research
Advertising communications in politics: the essence and main approaches to the study
The Marketing System of Exchange Between Regulatory and Political Entrepreneurs Engaging in Arbitrage
Political Brand Identity and Image: Manifestations, Challenges and Tensions
How parties compete (3): Images, media effects, and political marketing Images, media effects, and political marketing
Enforcing International Deals: The System of International Organizations from a Politics-as-Exchange Perspective
Using Generalists or Specialists in Political Markets: An Analysis of the Strategy of Lobbying Firms
Making public policy fun: How political aspects and policy issues are found in video games
Battles for branding: a political marketing approach to studying televised candidate debates
Marketing, truth and political expediency
Political Marketing in a Multiparty System
Political Marketing: The Road To Electoral Success or to Electoral Backlash?
Misusing marketing in misleading voters
Religious marketing: reflections from the other side of politics
Environmental Policy, Public Interest and Political Market
Conceptions of Fairness and the Fair Labor Standards Act
The relative long-term stability of voters’ wants and “not-wants”
Intellectual property rights and dispute settlement in the World Trade Organization
Transition and Economics: Politics, Markets, and Firms
Mapping a market-orientation: can we only detect political marketing through the lens of hindsight?
The Political Entrepreneur and the Coordination of the Political Process: A Market Process Perspective of the Political Market
Transition and Economics: Politics, Markets, and Firms (Comparative Institutional Análisis)
Institutions, Transaction Costs and Public Policy: A Perspective
Market Segmentation and Product Differentiation in Political Campaigns: A Technical Feature Perspective
Interest Group Behavior and Influence
Institutional Design and Public Policy. A Microeconomic Perspective
The political marketing planning process: Improving image and message in strategic target areas
A Theory of International Conflict Management and Sanctioning
Evolution and Learning in Collective Decision Making
Politics, Markets, and Life Satisfaction: The Political Economy of Human Happiness
Friends and relations: Long-term approaches to political campaigning
The product, sales and market-oriented party – How Labour learnt to market the product, not just the presentation
Political marketing and traditional values: ‘Old Labour’ for ‘new times’?
Environmental Policy, Public Interest and Political Market
Marketing and political campaigning: Mutually exclusive or exclusively mutual?
Greener Pastures: Politics, Markets, and Community among a Migrant Pastoral People
The Interdependence Between Political and Economic Entrepreneurship
Regulating Commercial Speech in a Dynamic Environment: Forty Years of Margarine and Oil Advertising Before the NLEA
Political marketing of environmental policy
Exploring the positioning process in political campaigning
The role of the state in transitional economies: Selected microeconomic issues
The Positive Political Economy of Instrument Choice in Environmental Policy
Political and Economic Factors Affecting Agricultural PAC Contribution Strategies
Markets & Myths: Autonomy in Public & Private Schools
Political Marketing and the Marketing Concept
The growth of the political marketing industry and the California initiative process
The Relationship of Political Marketing to Political Lobbying: An Examination of the Devonport Campaign for the Trident Refitting Contract
The Service Productivity and Quality Challenge
Political Marketing: Structure and Process
The experience with liberalization policies: The case of the agricultural sector
From comprehensive high schools to community colleges: Politics, markets, and the evolution of opportunity
The determinants of minimum wage rates
Modern International Relations Theory: A Prospectus for International Lawyers
Politics, Markets, and the Organization of Schools
An Interest-Group Theory of Population Growth
Essay Review: Politics, Markets, and the Compromised Curriculum
Historical Alternatives to Mass Production: Politics, Markets and Technology in Nineteenth Century Industrialization
Optimal Fiscal Illusion and the Size of Government
Political social media marketing: A systematic literature review and agenda for future research
Government Digital Transformation: Understanding the Role of Government Social Media
User Interface Website as a Digital Personal Branding
The roles of the internet and social media in political marketing and voter behaviour
Social media in politics: how to drive engagement and strengthen relationships
The Strategic Usage of Facebook by Local Governments: A Structural Topic Modelling Analysis
A Concise Field Guide to Post-Communist Regimes: Actors, Institutions, and Dynamics
What draws voters to brandidates and why? – political orientation, personal satisfaction, and societal values on presidential candidates’ brand personality
An Application of Psychological Reactance Theory to College Student Voter Registration and Mobilization
The impact of political marketing on the well-being of society
Killing Two Birds with One Stone in the Nonmarket Environment: The Orchestration of Corporate Social Responsibility as a Political Strategy
Zoning Incentives: Exploring a Market-Based Land Use Planning Tool
Maintaining or Altering the Status Quo in the Nonmarket Arena: Theory and Evidence from Government Contract Disputes
Facebook as a Source of Information about Presidential Candidates: An Abstract
Knowing the past to write the future: risks and challenges related with social media governance in government
The Influence Factors of Regional Development to Create Regional Competitiveness : A Review
Fair Markets and Realistic Political Reform?Fair Markets and Realistic Political Reform?
The Evolving Political Marketplace: Revisiting 60 Years of Theoretical Dominance Through a Review of Corporate Political Activity Scholarship in Business & Society and Major Management Journals
The Triangle of Leadership. Authenticity, Competence and Ordinariness in Political Marketing
The role of social media in the political involvement of millennials
Analyzing the Downstream Consequences of a Politician’s Snarky Attack on Opponents: An Abstract
Brand Personality of Presidential Candidates: An Abstract
Modeling the debate dynamics of political communication in social media networks
The Ethical Challenges at the Heart of Political Branding
Competition among interest group – mechanism and consequences
The “Diversity” in Politics: A Segmentation Criterion?: An Abstract
Political Branding in Turbulent times
Framing Political Policy Communications in Africa
The Nonlinear Effects of Political Advertising
The Methodological Potential of the Political Markets Theory and Its Use in Research on Economic Globalization
Scale development: Exploring successful political outsiders’ brand image to determine reformist dimensions
Practitioner Perspectives on Political Marketing and Management
Political Marketing and Management During a Crisis-Dominated Election: Lessons for Practice and International Research
Advertising communications in politics: the essence and main approaches to the study
Do high engagement Instagram images influence presidential candidate evaluation? The moderating effect of familiarity
The Marketing System of Exchange Between Regulatory and Political Entrepreneurs Engaging in Arbitrage
Political Brand Identity and Image: Manifestations, Challenges and Tensions
How parties compete (3): Images, media effects, and political marketing Images, media effects, and political marketing
Enforcing International Deals: The System of International Organizations from a Politics-as-Exchange Perspective
Beyond Politics: Markets, Welfare, and the Failure of Bureaucracy
Using Generalists or Specialists in Political Markets: An Analysis of the Strategy of Lobbying Firms
Making public policy fun: How political aspects and policy issues are found in video games
Battles for branding: a political marketing approach to studying televised candidate debates
The origins of competition: institution and organization
Disclosures of Character: Formal Aspects of Presidential Campaign Announcement Speeches
Politics, Markets, and Pandemics: Public Education’s Response to COVID-19
Adaptive network approach for emergence of societal bubbles
Institutional Capacity of the Higher Education System and Factors of Its Provision
POLITICAL MARKET – ESSENCE AND FUNCTIONS
POLITICAL MARKET AND NON-LEGITIMATE PARTY FINANCING
EXPRESS: Local Impact of Global Crises, Institutional Trust, and Consumer Well-being: Evidence from the COVID-19 Pandemic
EXPRESS: How Industries Use Direct-to-Public Persuasion in Policy Conflicts: Asymmetries in Public Voting Responses
TRANSACTION COSTS AND THEIR EFFECT ON THE SIZE OF THE ENTERPRISE AND THE STRUCTURE OF THE ECONOMY
Lobbying as a potent political marketing tool for product diversification: an examination of firm-government interaction
Rhetorical Codes for Political Marketing
Sociology as a project of modernity
International Political Marketing and Advocacy
Developing market-oriented politics in Nigeria: a review of the 2019 presidential election Olanrewaju Olugbenga Akinola & Ibrahim Ayoade Adekunle Developing market-oriented politics in Nigeria: a review of the 2019 presidential election
An analysis of the perceptions of the role of social media marketing in shaping the preferences of the electorate: A case study of the 2018 Colombian presidential election
Critical Thinking Across Disciplines in University General Education: Obesity as a Socio-scientific Issue
Motivations for youth’s political participation on social media: implications for political marketers
Depression discovery in cancer communities using deep learning
Public Branding and Marketing A Global Viewpoint: A Global Viewpoint
Explaining political choice: prospects for economic theory
The impact of political capabilities and political markets on firms’ decision to lobby
Moderators and Mediators of Framing Effects in Political Marketing: Implications for Political Brand Management
Permanent Campaigning: A Meta-Analysis and Framework for Measurement
POLITICAL MARKETING: A VILE FOR ENHANCING LEADERSHIP AND SECURITY TOWARDS NATIONAL DEVELOPMENT
SOCIAL MEDIA DATA VALUATION MODEL FOR DISASTER INCIDENCE MAPPING
Entrepreneurial marketing and digital political communication – a citizen-led perspective on the role of social media in political discourse
Amid Covid-19 The Prospect of Political Marketing
Selection Schemes Analysis in Genetic Algorithms for the Maximum Influence Problem
Feed the world or help the heroes? Exploring how political attitudes influence charitable choice
When politicians as a product: Framing impact in decision making through the self-concept physical of appearance and self-congruency with the product gender
Voters as Consumers of Durable Goods
The Populist Impact: The People’s Party and the Green Party
Political Marketing, Tribal Marketing, & the Two-Way Flow of Influence
Political brand endorsers, political brand preference, and political brand equity: A mediated moderated model
Connecting Mayors: The Content and Formation of Twitter Information Networks
A Vote of Competence: How a Similar Upbringing to Political Candidates Influences Voting Choice
Does Corporate Social Responsibility Enhance Political Marketing
Quality Dimensions of Political Parties’ Website Services That Satisfy Voters in the Political Marketing
Effect of Supervised and Unsupervised Algorithm for Cross Domain Sentiment Analysis
A Theory of Political Change
Party brand hate in political market: antecedents and consequences
POLITICAL MARKETING IN THE ELECTION FOR GOVERNOR IN THIS DIGITAL AGE
A Tale of Two Social Influencers: A New Method for the Evaluation of Social Marketing
Theory of Political Markets in Healthcare
Promotion of Ideology of Protest in the Tactical Media
Political Marketing as a Potent Tool for Product Diversification
An Exploration of Social Media-Enabled Voter Relationships through uses and Gratifications Theory, Psychological Contract and Service-Dominant Orientation
Political exchanges of value and the stakeholder concept: Implications for public affairs
Marketing Politics: Political Participation of Beginner Voters In Electing The President of 2019
HATING ON THE INTERNET NETWORK AS ONE OF THE CONSEQUENCES OF TECHNOLOGICAL AND INFORMATION PROGRESS
The effect on the electors’ choices of the political marketing applications
Motivations for Youths’ political participation on Social media: Implications for Political Marketers
Factors Shaping Attitude of Voters about Celebrity Politicians: Direct and Indirect Effects
Rhetorical strategies and emotions in political marketing management
Ballot Measures for Open Space Conservation: Economic and Institutional Processes in Cities
Evolution of Political Branding: Typologies, Diverse Settings and Future Research
Analysis of the literature on political marketing using a bibliometric approach
Moderators and Mediators of Framing Effects in Political Marketing: Implications for Political Brand Management
Political Marketing: The Modernization of the Concept, Its Methodological and Politico-Technological Bases
A Network Analytic Approach to Selective Consumption of Newspapers: The Impact of Politics, Market, and Technological Platform
Digital Media Technology as an Instrument for Promotion and Political Marketing in the Era of Industrial Revolution 4.0
Hear it straight from the horse’s mouth: recognizing policy-induced opportunities
Between the moral economy of fair value and the political economy of the market price. The development of state capacities and the regulation of social market relations based on price control policies
Interpretivism vs. Positivism in Political Marketing Research
Relational political marketing communication
Broadcast political marketing communication
Multidimensional Political Marketing Mix Model for Developing Countries: An Empirical Investigation
Policy uncertainty and firm cash holdings
Strategic political segmentation-a political marketing
Political Marketing As Arts And New Media: A Study of Website Usage For Political Marketing
Gender and Intersectionality in Political Marketing
Use of Sentiment Analysis Techniques in Healthcare Domain
Service policy of the state as a mechanism of political marketing
The Psychology of Micro-Targeted Election Campaigns
Word of mouth communication in political marketing: Understanding and managing referrals
Towards a Policy for Bilingual education in Developing Countries
Examining the relationships between political advertisements, party brand personality, voter satisfaction and Party Loyalty
Big Data in Political Communication: Implications for Group Privacy
Electoral reforms, entry barriers and the structure of political markets: A comparative analysis
Structural equation modelling of political marketing strategies adopted by political parties
The Contribution of Social Political Networks to Democracy
The stylized facts of prediciton markets: Analysis of price changes
Persuasion across times, domains and modalities. Theoretical considerations and emerging themes
Public issues or issue publics? The distribution of genuine political attitudes
Political Marketing and Management Lessons for Research and Practice
Communicating Market-Oriented Leadership in Power and Opposition
An Empirical Test of a Model of Resistance to Political Marketing.
The Future: Directions for Researchers and Practitioners
The Relationship Between Value Co-Creation, Exchange and Stakeholders
The Theory and the Practice of Political Advertising
Mobile Political Marketing and Mobile Political Advertising
Destructive voices? The impact of character attacks on images of and identification with athletes in football
Lobbying as a potent political marketing tool for firm performance: A closer look
Political markets? Politics and economics in the emergence of markets for biodiversity offsets
The Political Marketing of Broken Trust
Election and Research of Political Marketing – Analytical Framework and Future Research Topics for Electoral Political Competition
THE GNOSEOLOGICAL JUSTIFICATION OF THE USE OF THE “MARKET” CATEGORY IN THE SPHERE OF POLICY OF A TRANS-ESTATE SOCIETY
Endogenous trade policy in general equilibrium: An interaction of redistribution rule, trade openness, and labor market condition
The Political Marketing Guide
Organisational Preparation and Political Marketing
An Exploratory Case Study Focusing on the Creation, Orientation, and Development of a New Political Brand: The Case of the Jury Team: Developing a New Political Brand
Market Driven Political Advertising
HISTORICAL EYES OF CONFLICT RESEARCH AND ITS INTERDISCIPLINARY CHARACTER
Sustainability and environmental protection in housing design education
The Internet, Social Media, and Knowledge Production and Development of Political Marketing
Political Communication: from the 20th to the 21st century
Political marketing through infotainment TV programs: content analysis and emotional response on Twitter
Organisational Preparation and political marketing
Political marketing through infotainment TV programs: content analysis and emotional response on Twitter
Discourse as a Tool of Soft Power Modifying Socio-Cultural Environment Theoretical Considerations and Items Relating to Academia
A semiotic approach to the dynamics of positioning and position concepts
The ends justify the means: A global research agenda for political marketing and public affairs
Thin Political Markets in Accounting and Beyond: Lessons for Leadership Education
Political marketing through the web: The mediating role of attitude towards political party’s website
Rationality in political discourse: Modifications of the latter as triggers and drivers of the world politics
Marketing the Third Reich: Persuasion, Packaging and Propaganda
Stakeholders in the political marketing context
Political Marketing and Management: A New Architecture
Red, blue and purple states of mind: Segmenting the political marketplace
Strategies of female members of parliament in developing empathy values to gain constituent support
Profiling Youth on the basis of their Motivations for Social Media Political Participation: Implications for Political Marketers
Sovereignty and the Politics of Property
Value marketing as a Determinant of Forming a Political Offer in the Process of Communication between Politicians and Voters
The Citizen Marketer: Promoting Political Opinion in the Social Media Age
From Markets to Stakeholders: Toward a Conceptual Model of Political Stakeholder Orientation
The Effect of Political Marketing Mix on Voters Intention Based on Demographic Factors
The Globalization of Political Marketing: An Introduction
Political Marketing and Intellectual Autonomy
Waste Reduction in Fresh Food Supply Chains: An Operations Research Approach
Using Cognitive Mapping Techniques to Measure Longitudinally the Brand Equity of Irish Political Parties
Awareness on political marketing via facebook and political participation
The Social Media Balancing Act: Testing the Use of a Balanced Self-Presentation Strategy for Politicians Using Twitter
Twitter to Manage Emotions in Political Marketing
Ethical and Political Marketing in the Middle East
Political Cleavages within Industry: Firm-level Lobbying for Trade Liberalization
How Political Candidates’ Use of Facebook Relates to the Election Outcomes
Managing political market agencements : solar photovoltaic policy in France
Immigration and integration: Allies, companions, or antagonists?
Political marketing – an effective tool in the presidential election campaigns of candidates niche?
Multivariable Evaluation via Conjoint Analysis of the Factors that Influence Voting Behavior in Networks
Attitudes of University Students Voters Towards Political Messages in Social Media
Regional parties’ web strategies in the age of virtual dialogue and closeness
Application Promotion Mix of Political Marketing in General Election 2014
Constituent elements of political marketing in creating a positive attitude for voting for a particular candidate
Political marketing: Theory and practice
How Instagram Content Affects Brand Attitudes and Behavior
Uncertainty and the Right to Claim Reserves
Adjustment Process of Supply and Demand and How Grain Prices Are to Be Determined in the Market
Marketing the President: Political Marketing
Looks matter: Facial similarity between a candidate and celebrity endorser influences youth voting behaviour
The Politics of Land Use for Distributed Renewable Energy Generation
Political Market Design in Network Industries
Working consumers: Co-creation of brand identity, consumer identity and brand community identity
Commentary on “Working consumers: Co-creation of brand identity, consumer identity, and brand community identity”
Valuation struggles over pricing – determining the worth of wind power
How customer and product orientations shape political brands
1. Does political issue matter in voting intention in Nigeria? A political marketing perspective
2. Posting or Advertising? How Political Parties Adapt Their Messaging Strategies to Facebook’s Organic and Paid Media Affordances
3. Branding Attributes of Political Parties and Leaders in Nigeria
4. Representation of Candidates for President and Vice Presidential in Political Advertisements Outside The Party Democrats
5. Brand love and party preference of young political consumers (voters)
6. The political game of innovation: evidence from the ride hailing service industry
7. UTILISATION OF BILLBOARDS FOR THE MOBILISATION OF THE ELECTORATE DURING THE 2019 GENERAL ELECTIONS IN THE FEDERAL CAPITAL TERRITORY AND NASARAWA STATE, NIGERIA
8. Integroly: Automatic Knowledge Graph Population from Social Big Data in the Political Marketing Domain
9. Democracy as the Economics of Failing Markets, Political Authorities and Morals of Responsibility
10. Investigating the Mix Effect of Political Marketing and Brand Equity of Political Parties on Voter Commitment and Loyalty in Nigeria
11. Political differentiation and consolidation of choice in Nigeria. media malaise environment: indirect effects of perceived alikeness on voter participation
12. Theoretical and methodological issues of analyzing digitization in economic management: The case of the late USSR.
13. The Effect of Economic Voting Theory on Voter Preference within the Scope of Political Marketing
14. Modeling the debate dynamics of political communication in social media networks
15. Political communication in local elections: a comparative analysis of Nigeria
16. Politics and social media: an analysis of factors anteceding voting intention
17. How Policy Entrepreneurs Encourage or Hinder Urban Growth Within a Political Market
18. The impact of social media and news media on political marketing: an empirical study of 2014 Indian General Election
19. ANALYSIS OF FACTORS THAT INFLUENCE EATING HABITS IN DIFFERENT COUNTRIES
20. Nigerian’s embrace of the Belt and Road Initiative: populist foreign policy and political marketing
21. Is There Any News Left after Gatekeeping? A Journalistic Perspective from Nigeria on the Multi-Level of Analysis
22. Regulatory Stalemates Analysis of Iranian Ride-hailing Platform Business by the Advocacy Coalition Framework
23. COVID-19 and health-oriented party advertisements during the 2023 New Nigerian general election
24. Political marketing and advocacy: How Nigerian can use political marketing to support their advocacy work
25. Political markets, the party-related factors and political party’s market-orientation in Nigerian’s democracy: evidence from Nigerian’s 2014 election
26. Lasting political change performance: knowledge, awareness, and reinforcement (KARe)
27. Covid-19 Pandemic: Threat or Opportunity? Political Marketing Strategies for Nigeria
28. Modeling the debate dynamics of political communication in social media networks
29. Effects of Nigerian’s Religious Authority and Media Coverage on Twitter User’s Attitudes toward COVID-19 Vaccination
30. The Effect of Economic Voting Theory on Voter Preference within the Scope of Political Marketing
31. How to compose a media mix to win an electoral campaign? proposing a framework for political marketing
32. Political Marketing and Social Media Use in Nigerian Politics: Understanding the Nexus
33. “Send in the Clowns”: The Rise of Celebrity Populism in Nigeria and Its Implications for Political Marketing
34. Identify Strategies for Determining Electoral Policy Agenda
35. The institutional environment of small business: opportunities and limitations
36. Political Communication; A Conceptual Evaluation
37. What Does It Mean to Have a Presidential Image? A Multiple-Group Confirmatory Factor Analysis Measuring Nigeria in 2020
38. The Use of WhatsApp on Political Marketing Agenda in Nigerian Politics
39. International Journal of Research A Study on Concept comparison of Political Marketing and Marketing
40. The Effect of Economic Voting Theory on Voter Preference within the Scope of Political Marketing
41. Responsible Firm Behaviour in Political Markets: Judging the Ethicality of Corporate Political Activity in Weak Institutional Environments
42. Demopathy and the Democratic Malaise
43. ANALYSIS OF THE POLITICAL MARKETING SUCCESS OF THE WINNING NATIONAL PARTY WITH LOCAL AFFILIATED PARTY IN ACEH
44. The effect of political neuromarketing 2.0 on election outcomes: The case of Nigerian’s presidential campaign
45. How Archetypes Influence Political Brands during Elections
46. The Wrath of Candidates. Drivers of Fear and Enthusiasm Appeals in Election Campaigns across the Globe
47. The generic structure of the Thai Prime Minister’s weekly address
48. POLITICAL MARKETING PLAN FOR ASPIRING NATIONAL COUNCIL CANDIDATURE
49. Political marketing and social media influence on young voters in Nigeria
50. USING SOCIAL MEDIA IN THE PRESIDENTIAL ELECTION CAMPAIGN: AN EXAMPLE OF THE “INSTAGRAM”
51. Providing a Model for Electoral Policies Agenda with a Political Marketing Approach
52. Voter Classification Based on Susceptibility to Persuasive Strategies: A Machine Learning Approach
53. Moral foundations in chronotypes: morningness predicts conservative morality
54. Credibility of Political Marketing on Social Networking Sites in Nigeria: Youth Perspectives
55. Political Marketing of Stream by Candidates through Facebook in the Regional Election of Nigeria
56. Development of Social Media in Modern Political Marketing
57. PHILOSOPHY OF PRAGMATISM AS A SOLUTION AFTER AN (UN)SUCCESSFUL TRANSFORMATION
58. The Political Market and Sustainability Policy
59. Combining Outcome-Based and Preference-Based Matching: A Constrained Priority Mechanism
60. Political Marketing on Legislative Elections in Nigeria
61. Organisational Issues in Olympic Games: A Systematic Review
62. MEMES AS A MEANS OF COMMUNICATION AND MANIPULATION
63. Political marketing with data analytics
64. On the relationship between online brand community and brand preference in political market
65. Democracy and Political Marketing in Nigeria: 2015, The Critical Turning Point
66. Political Marketing Through Facebook And Its Influence on The Attitudes of The Nigerian Electors
Political brand architecture: Towards a new conceptualisation of political branding in an emerging democracy
Using focus groups in political science and international relations
Conceptualising Usage in Voter Behaviour for Political Marketing: An Application of Consumer Behaviour
A research to determine the impact of the political marketing tools on electoral behavior: The case of Dicle University Faculty of Economics and Administrative Sciences
The Blurred Problem of Foreign Funding of Civil Society Organizations in the Light of Political Marketing, Praxiology and Hybrid Warfare
Morality and Competence in Shaping the Images of Political Leaders
Possibilities and limits of text strategies in the political marketing
Product Attributes and Purchasing Behaviour: How Parents’ Food Choices Can Act on Their Children’s BMI? Empirical Evidence from a Case Study
The State of Emerging Democracies
Assumptions of Rationality in Political Marketing: The Case of the Republican Autopsy
How Usage Influences Young Adult Voting Decision-Making: An SEM Analysis
Introduction to Special Issue on Political Marketing
Economies of writing: Revaluations in rhetoric and composition
Political Determinants of Income Inequality in Emerging Democracies
Holistic Model of Celebrity Endorsement in Political Marketing
The role of political marketing in the behavior of voters in elections
Sovereignty and the Politics of Property
Analysing and Advising Governing Leaders
Conceptualizing political marketing: A review
Composition of municipal executive councils and yardstick competition
Marketing Leadership in Government
Political Marketing: understanding and managing stance and brand positioning.
Pushing the future back: The impact of policy uncertainty on the market pricing of future earnings
Investigating the impact of modern means of political marketing on general participation
The structural model for the application of relationship marketing in the political market
Human Branding in Political Marketing: Applying Contemporary Branding Thought to Political Parties and Their Leaders
Crafting Dominance: Political Power and the Marketing of the African National Congress
The Political Economy of Accountability for Mergers and Acquisitions
Political Standards: Lobbying in Thin Political Markets
Negative Advertising and Political Competition
The association between accounting performance and constituent response in political markets
The Growing Sophistication of Political Marketing: Perspectives from an Emerging Economy
Appearance Management in Political Marketing: Examining Perspectives of Local Politicians and Campaign Workers
Utilization of fashion as the image strategy of female politicians
Evaluating young adult voter decision-making involvement within a compulsory political system
Does the factor theory of satisfaction explain political voting behaviour?
Politics and Image: The Conceptual Value of Branding
A Pragmatic Study of a Political Discourse from the Perspective of the Linguistic Adaptation Theory
Erasmus lectures in Political Marketing Theory
Competition, Differentiation, and the Severity of Terrorist Attacks
The features, impact and legacy of Berlusconi’s campaigning techniques, language and style
Competitors’ Resource-Oriented Strategies: Acting upon Competitors’ Resources Through Interventions in Factor and Political Markets
The Democratic Contribution of Political Market Researchers
Changing Societies, Changing Media Systems: Challenges for Communication Theory, Research and Education
Threat or Opportunity? The Politically Contingent Impact of Institutions on Entrepreneuriship
The Market Metaphor As an Issue of Political Language and Practice
Modes of Thinking in Corporate Governance: In Search of Root Causes of Governance Malfunctioning
E-Political marketing tools in modern democracies: The Nigerian perspective
The politics of cooperation and co-ops: Forms of cooperation and co-ops, and the politics that shape them
Dimensions of Political Party “Personality” Perception
The Economics of Health Care and Health Insurance
Advancing Conservation Efforts through Collaborative Development of Locally Tailored Policies
Value and valuation of forest ecosystem services
Courting the Voters? Policy Implications of Party Competition for the Reform Output of the Second Merkel Government
The Use and Abuse of Digital Democracy
Young Adults and Politics: Investigating Factors Influencing Voter Decision Making
Value Creation in Political Exchanges: A Qualitative Study
Economic analysis of the bureaucracy and the political market
Young Adult Voting Decision-Making: Studying the Effect of Usage from a Consumer Behaviour Perspective
Influence of Social Media in Political Marketing
Influence of candidate qualities and previous president performance in voting intentions
Political Standards: Accounting for Legitimacy (Preface)
How to Choose a Political Marketing Orientation: Voter Orientation or Political Brand Identity Orientation?
The Association between Accounting Performance and Constituent Response in Political Markets
Database political marketing in campaigning and government
Politics, Markets, and Dispute Resolution
The relationship between advertisement content and pacing on emotional responses and memory for televised political advertisements
Image in Political Communication: Obscure Areas and Troubling Assumptions
Democracy, Political Markets, Socio-Political Responsibility and Accountability
Strategy, market orientation and performance: The political context
Perceived Justice in Political Marketing: An Exploratory Study
Competing interests and the political market for smart growth policy
Leaders’ social media usage intentions for in-bound customer communications
Political marketing: Principles and applications
General election marketing—selling a can of beans, building a favours bank or managing an event?
Political strategies in regulated markets – Corporate influence on political and regulatory decision processes in the energy sector
Assembling markets for wind power : an inquiry into the making of market devices
The Tradition of Marketing Nigeria Politicians through Visual Media
The Effects of State Smart Growth Management and Local Contexts on Local Open Space Preservation
Local Political Marketing in the Context of the Conservative Party
Linking Corporate Community Programs and Political Strategies: A Resource-Based View
Linguistic Formality and Interactivity in Political Marketing: Effects of Structural Features in Plain Text Messages
The Triadic Interaction Model of Political Marketing Exchange
Campaign Communication and Political Marketing
Toward a new institutional strategy framework for political marketing
Political Marketing: An Effective Strategy for Quality Leadership and Sustainable Democracy in Nigeria
The role of the public image of the parties and of the candidates in the democratic elections
Ethical marketing decisions: Review, contribution and impact on recent research
Winning Elections with Political Marketing
Mixtures of weighted distance-based models for ranking data with applications in political studies
Political Markets and Regulatory Uncertainty: Insights and Implications for Integrated Strategy
Utilizing Political Ideologies To Market A Political Candidate
Resentment as Resource Internet Subcultures as a Tool of Political Marketing
The Impact of the Political Promotion via Facebook on Individuals? Political Orientations
Marketing Political and Electoral Behavior: Reflections on the Political Marketing Strategies in Election Campaigns
Asset Specificity and Corporate Political Activity in Regulated Industries
Present and future position of credit rating: Game between politics, market, and agencies
Modern Political Marketing: An Analysis of Tactics, and the Changing Role of the Media
Party Polarization and Political Markets: A Model of Electoral Competition and Candidate Positioning
Trends and Changes in Journal of Political Marketing Titles 2002–2011
Political Marketing and Opinion Leadership: Comparative Perspectives and Findings
Assessing Transparency in Government: Rhetoric, Reality and Desire (PDF)
The macro and micro views of political marketing: The underpinnings of a theory of political marketing
Consumer citizenship soft governance in political market arenas
Political marketing: Structural models of advertising influence and voter behavior
Conceptualizing usage in voting behavior for political marketing: an application of consumer behavior
Cultural branding and political marketing: An exploratory analysis
Limitations and implications of product-oriented, sales-oriented and market-oriented political parties: Evidence for public affairs
The Impact of Candidate Appearance and Advertising Strategies on Election Results
Political Market Orientation: A Framework for Understanding Relationship Structures in Political Parties
Cartoons: When politics are too serious to be left to politicians. Introduction to the special issue, Cartoons and Political Marketing: Challenges in an Age of New Media
The Personalization of Politics in Western Democracies: Causes and Consequences on Leader-Follower Relationships
Political Market Failure? The Effect of Government Strength on Technology Policy in Industrialized Democracies
Political marketing in the Greek context: Does market orientation exist?
The Market for Political Information: How the Consumption of Information Affects Citizens’ Decisions
Political Marketing, Democracy and Partnership
Political communication and social network sites
New tools for social dialogue on the internet. Opportunities and threats for new social sphere
Transforming Political Communication? The Rise of Political Marketing and Celebrity Politics
Consumer Citizenship and Corporate Citizenship – The Market as a Political Arena?
Political Marketing Models: The Curious Incident of the Dog that Doesn’t Bark
The Emergence of the “Accidental Citizen”: Implications for Political Marketing
Strategic Political Postures and Political Market Orientation: Toward an Integrated Concept of Political Marketing Strategy
The formation of political preferences via the use of political marketing tools in the new technological environment
Impact Fees Decision Mechanism: Growth Management Decisions In Local Political Market
The relationship between electoral systems and political marketing: Israel 1988–2003
Political Market Instruments: A Comparative and Prospective Analysis
An Investigation into the Relationship between Political Activity Levels and Political Market Orientation
“Mind the gap”: The rise of political marketing and a perspective on its future agenda
Political advertising and the demonstration of market orientation
Public governance of information asymmetries–The gap between reality and economic theory
The Matching of Heterogeneous Firms and Politicians
Toward a System Dynamics Modeling Framework for Effective Political Organization Management Strategies
Political Culture and Perception of Political Marketing Tools: A Cross-Generational Comparison
Methods of Political Marketing in (Trans)Formation of Innovation Culture
Informational Politics and the Crisis of Democracy
The political marketing role in Democracy reforms
Global Political Marketing: Analysis and Conclusions
The Good, the Bad, and the Different: Can Gender Quotas Raise the Quality of Politicians?
Extremist Stickers: Epideictic Rhetoric, Political Marketing, and Tribal Demarcation
The Political Participation Puzzle and Marketing
Keeping both the baby and the bathwater: Scoping a new model of political marketing communication
Economic Upgrading in a State-Coordinated, Liberal Market Economy
Open Economy Politics: A Critical Review
The disciplining role of repeated elections: Some experimental evidence
Local Institutions and the Politics of Urban Growth
The utilisation of language in political marketing theory and practice
Different Facets of Market Orientation: A Comparative Analysis of Party Manifestos
A resource-based view of the political party and value creation for the voter-citizen: An integrated framework for political marketing
Political Marketing Management and Theories of Democracy
Mass Media and Public Policy: Global Evidence from Agricultural Policies
The Poor Performance of Poor Democracies
Re-conceptualising party-centred politics in terms of “market.” A relationship marketing approach.
The Political Market for Intergovernmental Cooperation
The Importance of Direct Democracy Tools for the Quality of Political Competition at the National and Local Levels
Beyond credibility: Scale development for measuring a candidate’s profile
The Deregulation of the Political Process: Towards an International Market for Good Politics
Valuation of agricultural land-use scenarios with choice experiments: a political market share approach
Time to Travel in Search of the Political Market: A Review Article
Authentic speech versus exploited speech : the communicational power of blogs
Political Marketing and Democracy: A Plea for Cross-Fertilization
Policy Instrument Choices for Growth Management and Land Use Regulation
An Epistemological Perspective on Research in Political Marketing
A Cross-cultural Theory of Voter Behavior
Study on Subjectivity Typology about Political Marketing