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MARKETING CONCEPT AND THE CONSTRUCTION INDUSTRY IN NIGERIA
ABSTRACT
Construction is closely linked with a number of activities in the sphere of
Regional Planning, Architecture, project designing, engineering, geological and
geodetic works, consulting research and development and selected branches of
the building industry, whose production represents the natural base of
structures.
The construction industry is one of the fundamental pillars for industrial take off
of any nation. He importance of the industry to the development of the nation
are so numerous, for example, the provision of basic infrastructures, like roads,
bridges, dams and housing are all under this industry. The construction industry
is an old one and normally moves with the economy, that is to say, it booms
when there is boom in the economy and experience a shortfall during recession.
This study was deem necessary because of the fast growing Nigerian population
and by implication increasing infrastructures which is the domain of the
construction industry as a whole. Business has to change because they really
have to operate at a profitable level now to sustain them and possibly enhance
growth. In order to achieve this objectives marketing orientation has to be
applied to the organisation.
The study intends to verify the implication of marketing in the Nigerian
construction industry and make possible recommendation on where there is need
for such. The extend of the application of the concept will also be verified, then
finally the relevance of marketing concept will also be exposed.
The study is divided into five Chapters. The first chapter is the introduction
followed by Chapter two which is the review of related literature. Chapter three,
marketing and the construction industry was examined. Chapter four has the
data presentation and analysis and also the problems of implementing the
marketing concept. The last Chapter is Chapter five gives the summary,
conclusion and recommendation.
TABLE OF CONTENT
Title page- – – – – – – – – i
Approval page – – – – – – – -ii
Dedication – – – – – – – – -iii
Acknowledgement – – – – – – – -iv
Abstract – – – – – – – – – -v
Table of content – – – – – – – -vi
CHAPTER ONE
INTRODUCTION – – – – – – – -1
1.0 Background of the study – – – – -1
1.1 Statement of the problem – – – – -5
1.2 Purpose of the study – – – – – -6
1.3 Significance of the study – – – – -8
1.4 Research questions – – – – – -9
1.5 Scope of the study – – – – – – -10
CHAPTER TWO
LITERATURE REVIEW – – – – – – -11
CHAPTER THREE
Research methodology – – – – – – -39
Design of study – – – – – – – -40
CHAPTER FOUR
Presentation, analysis and interpretation of data – -48
CHAPTER FIVE
Summary of findings – – – – – – -60
Conclusion – – – – – – – – -61
Recommendations – – – – – – – -62
Suggestions for further research – – – – -64
References – – – – – – – – -65
Appendix I – – – – — – – – -68
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