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PROBLEMS OF STRATEGIC MARKETING PLANNING AND EXECUTION IN NEITAL SHOE AND TANNERY COMPANY LIMITED, MAIDUGURI
ABSTRACT
The theme of this study is adequately defined by its tittle – Problems of Strategic Marketing Planning and Execution in Neital Shoe Factory. The topic is dynamic and connates changes, By directing the study to the company the problems of strategic marketing planning and execution encountered in the Company, are hoped to surface at the end of the exercise. Change is inevitable, since it is in envitable, therefore it must be managed. The essence of managing change is to sustain an quilibrium between old state of affairs and new state of affairs on the change continuum. Because of the increasing complexities of business environment, organisation can only muddle their way out of the present melle through strategic planning efforts. Without a strategy Wrote Ross and Kami (1973), “The organisation is like a ship without a radder, going around in circles. Its like a tramp, it has no place to go.” •-
TABLE OF CONTENT
Title page- – – – – – – – – i
Approval page – – – – – – – -ii
Dedication – – – – – – – – -iii
Acknowledgement – – – – – – – -iv
Abstract – – – – – – – – – -v
Table of content – – – – – – – -vi
CHAPTER ONE
INTRODUCTION – – – – – – – -1
1.0 Background of the study – – – – -1
1.1 Statement of the problem – – – – -5
1.2 Purpose of the study – – – – – -6
1.3 Significance of the study – – – – -8
1.4 Research questions – – – – – -9
1.5 Scope of the study – – – – – – -10
CHAPTER TWO
LITERATURE REVIEW – – – – – – -11
CHAPTER THREE
Research methodology – – – – – – -39
Design of study – – – – – – – -40
CHAPTER FOUR
Presentation, analysis and interpretation of data – -48
CHAPTER FIVE
Summary of findings – – – – – – -60
Conclusion – – – – – – – – -61
Recommendations – – – – – – – -62
Suggestions for further research – – – – -64
References – – – – – – – – -65
Appendix I – – – – — – – – -68
Questionnaire. – – – – – – – -69
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