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AN EVALUATION OF THE CHALLENGES OF MARKETING MADE IN NIGERIA GOODS IN KADUNA AND ITS ENVIRONS
ABSTRACT
The Nigerian government has over the years encourage industries in Nigeria to produce goods with the aim of boosting growth and the rapid industrialization of the nations economy. Industrialist on their own part have been engaged in the production of variety of goods ranging from non-consumables goods to consumables under the Small and Medium Scale Enterprises. The Nigeria government has done so much to ensure the rapid economic development of the country through the promotion of the sales and marketing of goods manufactured in Nigeria with the view of increasing the output of goods and services as well as enhance the society’s well being. Marketing made in Nigerian goods has been an uphill task especially with the rising cost of operations faced by the manufacturers coupled with the unhealthy competition that made in Nigeria goods have to face with imported goods that have been banned by the Nigerian government. The growing sophistication of consumers and their passion for foreign imported products and services thus became a problem for manufacturers and the managers of the Nigerian
economy. The main objective of this study is to examine the challenges of marketing made in Nigeria goods with focus on Kaduna and environs. The study also has the following specific objectives to examine the components of made in Nigeria goods, to evaluate the perceptions of Nigerians towards made in Nigeria goods, to examine
the challenges in marketing made in Nigeria goods and to suggest appropriate strategies for addressing these challenges
TABLE OF CONTENT
Title page- – – – – – – – – i
Approval page – – – – – – – -ii
Dedication – – – – – – – – -iii
Acknowledgement – – – – – – – -iv
Abstract – – – – – – – – – -v
Table of content – – – – – – – -vi
CHAPTER ONE
INTRODUCTION – – – – – – – -1
1.0 Background of the study – – – – -1
1.1 Statement of the problem – – – – -5
1.2 Purpose of the study – – – – – -6
1.3 Significance of the study – – – – -8
1.4 Research questions – – – – – -9
1.5 Scope of the study – – – – – – -10
CHAPTER TWO
LITERATURE REVIEW – – – – – – -11
CHAPTER THREE
Research methodology – – – – – – -39
Design of study – – – – – – – -40
CHAPTER FOUR
Presentation, analysis and interpretation of data – -48
CHAPTER FIVE
Summary of findings – – – – – – -60
Conclusion – – – – – – – – -61
Recommendations – – – – – – – -62
Suggestions for further research – – – – -64
References – – – – – – – – -65
Appendix I – – – – — – – – -68
Questionnaire. – – – – – – – -69
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