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MARKETING OF PHARMACEUTICAL PRODUCTS IN GOVERNMENT HOSPITAL A CASE STUDY OF A.B.U. TEACHING HOSPITAL
ABSTRACT
The effectiveness in the marketing of pharmaceutical products in the public hospitals is very much dependent on the availability of drugs and other related pharmaceutical consumables.5 > Procurement of drugs and provision of free health care by the Government could no longer be sustainable due to economic recession, high inflation, limited funds and high prices of pharmaceutical products. And these led to the frequency shortage of drugs in many of the government owned hospitals that has forced policy makers to consider alternative sources of funding for health activities, e.g. imposition of user fees. A scheme under which patients are charged for their prescribed drugs and the money so recovered being used to purchase more drugs. This was tagged Drug Revolving Fund (DRF) Scheme (1987) and Petroleum (Special) Trust Fund (PTF assisted DFR (1997) to replace free health care (FHC.) This study attempts to find out how charging of drugs affects patient attendance in relation to other factors such as availability of drugs, management and operation of pharmaceutical activities, staff – patient relationship. And Ahmadu Bello University Teaching Hospial, Zaria was selected for a case study. In view of this, data were collected, collated from Pharmacy Bulk Stores and Medical Records department to cover a period of 5 years (1992 -1997). And three set of questionnaires were administered to the Pharmacists, Doctors, Nurses and other staff of the hospital and their client (patients) selected at random. The study reveals that availability of drugs at reasonable cost encourage high patients attendance in the hospital. Therefore, to ensure effective marketing of pharmaceutical products in public hospitals, there must be consistent flow of drugs and other related pharmaceutical consumables.
TABLE OF CONTENT
Title page- – – – – – – – – i
Approval page – – – – – – – -ii
Dedication – – – – – – – – -iii
Acknowledgement – – – – – – – -iv
Abstract – – – – – – – – – -v
Table of content – – – – – – – -vi
CHAPTER ONE
INTRODUCTION – – – – – – – -1
1.0 Background of the study – – – – -1
1.1 Statement of the problem – – – – -5
1.2 Purpose of the study – – – – – -6
1.3 Significance of the study – – – – -8
1.4 Research questions – – – – – -9
1.5 Scope of the study – – – – – – -10
CHAPTER TWO
LITERATURE REVIEW – – – – – – -11
CHAPTER THREE
Research methodology – – – – – – -39
Design of study – – – – – – – -40
CHAPTER FOUR
Presentation, analysis and interpretation of data – -48
CHAPTER FIVE
Summary of findings – – – – – – -60
Conclusion – – – – – – – – -61
Recommendations – – – – – – – -62
Suggestions for further research – – – – -64
References – – – – – – – – -65
Appendix I – – – – — – – – -68
Questionnaire. – – – – – – – -69
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